iHealth, a premium supplement brand, wanted to enter the North American market but faced an outdated, data-heavy identity that lacked emotional appeal—especially to younger audiences.
The Strategy:
I unified the packaging with a consistent visual motif centered on "NMN", making it the brand's signature symbol across all product lines. Each product is color-coded and paired with functional icons (e.g., DNA strands for capsules) to improve shelf recognition and customer recall.
Beyond visuals, I shifted the brand tone from clinical to emotionally-driven, integrating slogans, stock videos, and lifestyle imagery that celebrate energy, longevity, and human connection. From packaging to social media strategy and video storyboarding, this rebrand brings iHealth closer to a modern, wellness-focused audience while retaining its core values of science and quality.
Video Ads made with Blender
