The Challenge:
Raw2t embarked on a mission to revolutionize the fitness industry with its cutting-edge "one-to-one fitness management system" App. The challenge lay in effectively communicating the company's core strength: its technology and IT solutions. Unlike traditional gym logos that emphasize strength and bold typography, my task was to align the brand with a contemporary, technology-driven identity. I needed to craft a visual identity that echoed the modernity of the sans-serif font while symbolizing the essence of Raw2t's offerings.
The Strategy:
My strategy was centered on a radical reimagining of the brand's visual identity.I transformed the company name into an iconic emblem, retaining the contemporary, sleek style of sans-serif typography. By rounding the letters, I echoed the squared-round shape of the App icon, creating a seamless integration of the brand's identity with its core product.
I drew inspiration from the geometric shapes, 3D elements, and folding motifs provided by the client. These design elements dominated our thinking, allowing us to create a visual language that symbolized innovation, precision, and technological sophistication. The color palette further reinforced this strategy, infusing the design with a sense of forward-thinking dynamism.
Through this transformative approach, Raw2t's visual identity evolved into a symbol of modernity, technological prowess, and precision, perfectly encapsulating the essence of the "one-to-one fitness management system" App.
