The Challenge:
In a saturated beverage market filled with artificial additives and sugar-laden options, Fruit Bomb faced the challenge of offering something truly natural and nutritious. I aimed to revolutionize the fruit juice experience, providing consumers with an explosion of organic flavors while meeting their daily vitamin needs.
The Strategy:
My strategy was to fuse innovation with nature's bounty. I designed the packaging to resemble a mini-explosion, symbolizing the burst of pure fruit flavor in every bottle. Fruit Bomb committed to using only the finest organic ingredients, delivering 100% pulp juices. The goal was to create a visual and taste sensation that resonated with health-conscious consumers.
Reflect:
As consumers indulge in the beverages, they embark on a sensory journey where the explosive imagery on the bottle aligns perfectly with the explosion of natural flavors in their mouths.
This harmonious fusion of visual and taste experiences has resonated deeply with our audience, and this experience between human senses and the design solution leads me to a higher understanding of design. It will continue in my design journey.
Honourable Mentions for 2022 RGD Student Award - Packaging Design (Series)
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