In revamping Tucson Foods' Chipotle Pepper Sauce label, my approach was to visually capture the essence of smoky chipotle peppers. The new design prominently features a skull character with a chipotle pepper "cigar," symbolizing the rich, smoky flavor. By integrating this unique element with the brand's established patterns, I maintained design consistency while adding a fresh twist. This redesign pays homage to the product's essence while creating an engaging, memorable image for customers. It can be developed as a series with different colors and the pepper.
Before v.s. After
